Unilever, the Anglo Dutch company with a portfolio of well known brands within nutrition, hygiene, and personal care. They appointed Wolff Olins to help create a new brand for the company, clearly expressing it’s vitality mission.
The logo consists of twenty six icons intricately woven together to form a U, replacing the old logo that had been used since 1970. Working with creative director Lee Coomber, we used a fluid creative process whereby we thought about how and what Unilever does, whilst drawing icons and the U simultaneously.
From Miles Newlyn's website
http://www.newlyn.com/work/client/unilever
Thursday, 15 November 2012
Company Labels - CompanyLabels.co.uk
Company Labels is a great site for the latest information about the wonderful world of Packaging.
Click on image abovehttp://www.companylabels.co.uk/
Monday, 12 November 2012
Whats On - First Cut
Great Paper Art Exhibition At Manchester Art Gallery
Works by Justine Smith Andreas Kocks
Friday 5 October 2012 - Sunday 27 January 2013
Manchester Art Gallery FREE
http://www.manchestergalleries.org/whats-on/exhibitions/index.php?itemID=92
Tuesday, 30 October 2012
Open adobe files - Illustrator .ai files
This video show's a simple way to open Adobe Illustrator files without having Adobe Illustrator installed on you computer.
Fonts for a logo
I've been asked in the past by people who do not work in design to suggest fonts for a logo. The style of a font in a logo is very important. Good brand identity will sell a product and can give legitimacy to a website, but most of all, the logo must be fit for the type of work you do. Choosing a font for a logo cannot be automatic, and designers will give great consideration this matter.
But having said this there are some basic considerations a non graphic designer who may be creating a blog or starting a business can give to help them achieve a good looking logo.
Here are some basic rules I use when designing a logo.
1. A logo should standout on but not distract. (sometimes a plain design can standout better than an ornate design it depends on the surrounding in which it is to be placed)
2. It should live in harmony with the rest of page or design.
3. It should fullfil a viewers expectations, it should look right for the field of trade you are in.
remember a font you might choose for a Hair Stylist - may not be right for a Plumber.
4. Simple and ornate can work, but start with simple (always remember it must harmonise)
5. Logos can be a Graphic or Name or Symbol
6. Start a logo design in black and white then consider the colour.
7. Look at other logos or brand designs that are in same field as you.
Wednesday, 24 October 2012
New Rupee Design
I like this logo by Udaya Kumar it is simple and clean, use link below for more info.
http://designkultur.wordpress.com/2010/07/25/graphic-design-money-rebranding-the-new-symbol-of-the-indian-rupee-by-d-udaya-kumar/india-new-rupee-symbol-tricolour/
Tuesday, 3 April 2012
BA have a new Olympic 2012 livery for planes
BA have just introduced special design and livery for a number of their planes. It is based on the dove of peace.
Tuesday, 20 March 2012
Font of the week - Snell Roundhand
This elegant clean script font is a favorite of mine. Perfect for wine label design or invitation
Available from:
http://www.myfonts.com/search/snell+roundhand/fonts/
Available from:
http://www.myfonts.com/search/snell+roundhand/fonts/
Monday, 19 March 2012
Coca Cola Splash Image
Inspirational Design a true classic brand
Coca Cola regularly update their logo So why not update your emblem!
Mancheter United in 3D (3D Printing)
I remember producing 3D printing some years ago, by creating an optical illusion using a diffraction process involving the laminating of a diffraction screen onto pre-printed image. I also worked for a leading Holofoil Company and produced some fantastic holograms, pity they don't scan too well or I would publish a few on this blog........maybe I might still have a go at scanning them......... Anyway what better excuse to post this fine example of the New Manchester United logo in 3D.
David Hockney's ipad app for creative artists
Just downloaded the iPad app David Hockney uses 'Brushes' I will review it shortly.
David Hockney's great Royal Academy exhibition 'A bigger picture' is on between 21 January - 9 April 2012, I hope to get to see it.
http://itunes.apple.com/us/app/id363590649?mt=8
http://www.royalacademy.org.uk/exhibitions/hockney/
David Hockney's great Royal Academy exhibition 'A bigger picture' is on between 21 January - 9 April 2012, I hope to get to see it.
http://itunes.apple.com/us/app/id363590649?mt=8
http://www.royalacademy.org.uk/exhibitions/hockney/
Friday, 16 March 2012
Hewlett Packard New Logo
Nice update of the Hewlett Packard Brand
Find out more about HP New Ideas for the HP Logo at
http://www.underconsideration.com/brandnew/archives/a_new_hp_so_close_yet_so_far_away.php
Wednesday, 14 March 2012
Winning Emblem Design for Queen's Diamond Jubilee
Well done! A 10 year old wins Blue Peter Winning Logo Design for Queen's Diamond Jubilee.
Looks great the way it is or did it need updating for commercial use?
Beauty is in the eye of the beholder in this case methinks.
http://www.bbc.co.uk/news/uk-12518165
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